IBM Cloud Marketplace Resellers

Succeed With Selling IBM as-a-Service Subscription Offerings and IBM Cloud via one of the few Approved Partner Marketplace Partners

IBM cloud solutions catalog on AppXite's cloud aggregator's platform

Introducing the Main Characters [IBM Cloud Glossary]


IBM Cloud Marketplace Reseller (CMR)

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IBM Cloud Aggregator (CA)


IBM Partner Marketplace

IBM is modernizing its sales model by introducing a two-tiered software distribution process known as the Cloud Marketplace Reseller program. To qualify as a Cloud Marketplace Reseller (CMR), organizations need to partner with an IBM Cloud Aggregator (CA). The Cloud Aggregators provide Go-To-Market support and a cloud marketplace (IBM Partner Marketplace) for resellers to operate their IBM as-a-Service business.

How IBM Kickstarts your CMR Success?

As part of the IBM Partner Marketplace model, IBM takes over three key responsibilities from sellers to let them focus on growth.

• By partnering up CMR with major Cloud Aggregators like AppXite, IBM ensures that all of its sellers will have from day one web-based platform to sell, bill and provision subscriptions.

• IBM digitally enables top-performing software solutions so they can be onboarded on IBM Partner Marketplaces, and to be sold and bundled with other SaaS solutions

• IBM takes care of the end-user support instead of Cloud Marketplace Resellers

people planning the start of their ibm cloud journey as cloud marketplace resellers

Overcome the Competition as an IBM SaaS Reseller

Remove the friction in SaaS sales to increase the force with zero-touch sales, minimum transaction costs and smart digital marketing. With this program, IBM spotlighted modern IBM partners with cloud experience, grasp on digital marketing, and the capability to assist resellers with their SaaS growth. Successful CAs are able to transition their value-added services and deliver a meaningful impact on resellers’ IT channels, ultimately shaping their differentiator's position.  

people looking at how IBM Cloud aggregator program will help then grow revenue

IBM SaaS Solutions Available on AppXite Platform

IBM Cloud
IBM Cloud
Aspera on Cloud
Aspera on Cloud
Watson Studio
Watson Studio
IBM Storage Insights
IBM Storage Insights

Advantages of Becoming IBM Cloud Marketplace Reseller

The IBM Cloud Marketplace Reseller program is a simple way to sell IBM SaaS solutions. It protects the interests of the sellers while providing them with opportunities to grow and scale their businesses, catalogs, and services.


Own customers

IBM’s distribution model prioritizes customer ownership. Since this model eliminates direct contact between IBM and end-customers, sellers solidly own the customer data.

revenue growth

Grow revenue

Increase value proposition leveraging cloud aggregator’s support and reselling or bundling IBM offerings for attractive margins with other vendor’s relevant solutions.

invoice with your logo

Accelerate GTM

IBM Reseller model requires no sales certification or up-front investment which rapidly speeds up the Go-To-Market process & allow sellers to focus on doing business.

collect outstanding bills

Collect incentives

Commit to a certain amount of subscriptions sold to end-customers to collect a retail discount from IBM in the form of a credit - the longer the term, the higher the discount.

Expand your business with Multi-Cloud, Multi-Vendor offerings

As AppXite business has always been 100% cloud-focused, we understand your customers’ business challenges, and most often this means utilizing technologies from multiple Cloud Platforms and vendors. After we set you up as an IBM Seller, you will meet our partner success team. Which will introduce you to our complimentary cloud services and solutions to address the needs of your customers. Scale your solution portfolio instantly: no training, additional staff, or meeting the requirements for multiple seller programs.
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