Press release – July 2018

Press release – July 2018

LiveArena®, a Microsoft Global ISV and AppXite sign exclusive partner agreement for the distribution of LiveArena Broadcast Room™ – AI assisted automated production of Corporate TV.

LiveArena Broadcast Room lets you harness AI video technology to easily create professional productions. This ground-breaking production solution allows for the fully automated production of live TV – no production staff required. It intelligently cuts between multiple presenters, to slides, or other presentation sources while using advanced algorithms and text analytics to determine when certain slides or graphics should be shown full-screen. It automatically navigates between presenters, full-screen slides, and side-by-side shots of both - selecting the best and most relevant video sources to create a polished live video production.

“We’ve taken broadcast AI to the next level, embedding never-before-seen artificial intelligence into the LiveArena Broadcast Room,” said Anders Nilsson, CEO of LiveArena. “The fully automated suite provides integrated content formats for news, presentations, and talk shows.”

LiveArena Broadcast Room provides an end-to-end, automated live video-production workflow. Simply select your format, turn on a camera, and watch as the Broadcast Room technology intelligently follows the action. The Broadcast Room evaluates live streams pixel-by-pixel, analyzing the video input to detect whom is speaking and how they are moving while it seamlessly tracks that presenter’s motion and dialogue.

AppXite selects innovative technology solutions based on their ability to solve customer problems and provide partners with recurring revenues, strong margins, and competitive advantages. The solutions are made available through the AppXite white-label portal that makes it easy for resellers to identify and offer compelling technology solutions.

"We are proud to extend our already fruitful partnership with AppXite,” said Anders Nilsson, CEO of LiveArena. “Together we will help change the way that companies and organizations of every size, communicate by enabling AI based, automated, live video production."

“LiveArena is one of the most interesting ISV's we have been following and cooperating with since they first launched a solution on Azure Media Services,” said Nicolas Albana, AppXite CEO. “With the new LiveArena Broadcast RoomsTM, we believe LiveArena is pioneering the democratization of mobile broadcasting for corporations with endless amount of use cases. AppXite is enormously proud to be part of this journey.”

The exclusive distribution agreement for LiveArena Broadcast Room covers the European market and the industry verticals of Corporates, Healthcare, Education and the Public Sector.

To learn more about LiveArena Broadcast Room please visit us at Microsoft Inspire 2018, 16th to 18th of July, in Las Vegas.

LiveArena booth 1229
AppXite booth 923

About LiveArena

LiveArena is a global company – headquartered in Stockholm, Sweden. The company has spent more than 15 years on the cutting edge of media technology. It provides radically simple, innovative and cost-effective solutions to create and deliver live and on-demand TV-channels on any device, anywhere at any time. The solutions are sized to fit the needs of every organization, from enterprise companies to small sports teams. Live Arena's proven solutions and services – built entirely on Microsoft Azure and Azure Media Services – manage and deliver more than 30,000 live events annually.

About AppXite

AppXite is a value add distributor helping you scale your ISV business globally by providing Azure lift-and-shift, DevOps & Customer Success Management services towards your end customers and increasing your sales through our global partner channel framework. Our approach is based on a pay-as-you-grow policy towards both you and the resellers and focusing on matching vertical resellers to the ISV solution.

For more information, please contact:


Pontus Eklöf, COO
+46 70 312 20 79


Niklas Palmestedt, Alliance Manager
+46 70 250 28 76