Sales Development Representative

Your Responsibilities & Mission: 

• Research and identify target accounts/prospects that fit the Ideal Customer Profile (ICP).
• Build and maintain prospect lists in HubSpot.
• Use LinkedIn Sales Navigator as an additional prospecting tool.
• Monitor trigger events (funding rounds, leadership changes, expansions) that signal buying intent.

• Cold calling, cold emailing, and LinkedIn outreach to generate interest.
• Personalize outreach sequences rather than relying purely on generic templates.
• Follow up persistently (multi-touch cadences) without being pushy.

Inbound Lead Qualification:

• Respond quickly to inbound leads (demo requests, contact form fills, content downloads).
• Qualify leads using a structured framework (e.g., BANT or MEDDIC).
• Filter out poor-fit leads before they reach the AE.

• Run short discovery calls to uncover pain points, use case, and buying stage.
• Book qualified meetings/demos onto the AE's calendar.
• Conduct an initial demo of the platform, with the AE joining the call for assistance.
• Provide clean handoff notes so the AE is not starting from zero on the call.

• Log all activity, notes, and lead status accurately in the CRM.
• Keep lead/contact records updated so reporting and forecasting stay accurate.
• Track own metrics (calls made, emails sent, meetings booked, conversion rates).

• Work closely with the AE on target account strategy and territory planning.
• Work closely with Marketing to generate ideas for campaigns, ICP targets, and messaging.
• Give feedback to Marketing on lead quality and messaging that is/isn't resonating.
• Participate in call reviews or coaching sessions to improve pitch and objection handling.

• Consistently fill the top of the funnel so the AE always has a healthy pipeline.
• Re-engage cold/dormant leads periodically.
• Stay current on product positioning, competitive landscape, and messaging.

Your Qualification, Skills & Experience:

• 1- 3 years of experience in sales, lead generation, or a similar role (preferably B2B sales experience in IT).
• Understanding of the IT, SaaS, Cloud, or Telco landscape.
• Experience with CRM software (e.g., HubSpot) is a plus.
• Passion about your role and contribution to the company vision.
• Positive attitude towards customers, the company, and colleagues.
• Energy and self-drive - eager to learn and keen to share.
• Exceptional communication skills and the ability to listen carefully.
• Professionalism and tact - hold yourself to high standards.
• Good organizational, time-management, and prioritizing skills.
• Excellent written and verbal English communication skills.
• A result-driven personality.