While the IT industry is no stranger to dynamic change, few innovations have had such a transformative effect as the arrival of the cloud. This technology is an arguable necessity for developing businesses of all sizes, so the opportunities for those providing cloud solutions are clear. However, Microsoft has recently raised the requirements for acting as a direct reseller, driving many of these providers to transition to the indirect business model. Profitability is still high, but the presence of third-party middlemen can drive prices up, decreasing customer attraction and lowering the bottom line. The cloud is here, it’s just a matter of who can adopt, adapt, and administer cloud solutions better that the competition. Regardless of the provider, all Cloud Service Providers (CSP) offer some form of on-demand self-service, a degree of measured service, and access to broad network access. With fierce competition throughout the cloud, both direct and indirect tiers, victory goes to the CSP that demonstrates flexibility, trustworthiness, and competence in delivering on promises made to the customer. According to our specialists, some potential challenges that all resellers can relate to are:
Regardless of whether your company would like to remain a direct or indirect reseller, transition from direct to indirect, or start a partnership to begin acting as an indirect reseller, we’d be thrilled to be a part of your solution. Our wealth of industry experience coupled with an award-winning Cloud Commerce Platform makes for a stellar, stable combination in a demanding, flexible field. Retain your autonomy by determining pricing at your own preferred margins while our automation engine makes quick work of adjustable monthly recurring revenue. Providing an easily understandable purchasing process reels in customers as self-service and reporting functionalities increase retention and reinforce the human connection.
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