As cloud services become mainstream necessities, Value Added Resellers are experiencing a major transformation. On-premise, permanent licensing deals used to sustain the business model, but they’re fading in favor of adjustable, as-a-service options. Sofware and hardware bundling, even those containing end-to-end user support, simply aren’t as flexible as cloud computing solutions. To boost return on investment, many resellers are transitioning to SaaS and/or cloud service facilitation. As VARs are specialists in understanding certain key technologies, the future lies with those who combine their valuable knowledge with the practical needs of customers in timely solutions. While the business landscape is drastically changing, those who can adapt to those changes are presented with a wealth of opportunity. Concurrently, there are numerous difficulties that come with adapting to the current marketplace turbulence. According to our specialists, some potential challenges that Vars can encounter are:
When offering flexible solutions, swings in client demand can result in complications if the process isn’t deftly managed. Shifting from regular, large-scale transactions to an invoice and collection process generates mountains of data that can overwhelm non-automated systems. Once your industrial back end has been secured, including support, staff training, and provisioning, your business can focus on its main goals: making lasting relationships with customers and selling product bundles imbued with your unique intellectual property, additions, or services.
We would love to start working together. Please schedule a meeting with one of our VAR experts to start a discussion.