The IBM Cloud Marketplace Reseller Program

IBM's Cloud Marketplace is reshaping its indirect reseller channel. With the replacement of outdated distribution models, IBM is helping channel partners become more efficient in digital subscription sales and expanding to additional markets. 

A New IBM Business Partner Program for Cloud Marketplace Resellers

IBM Cloud Marketplace Resellers now have the option to resell IBM’s top SaaS solutions through IBM Partner Marketplaces. Transacting business via a cloud aggregator’s digital marketplace encourages IBM resellers to maintain profitable relationships with customers without long-term commitments.

The new model is an opportunity for IBM Cloud Marketplace resellers to focus on their portfolio and not on developing cloud infrastructure. This motion is a prerequisite for all IBM resellers to adopt the more profitable value-added, multi-vendor catalog with streamlined subscription management and provisioning using automated cloud marketplaces.


Download IBM Partner Marketplace Playbook

IBM SaaS Solutions Catalogue


MaaS360 is a unified endpoint management (UEM) solution. UEM is the answer to modern workplace challenges, e.g. IoT, remote working and BYOD. MaaS360 safeguards devices, corporate apps, data, and enterprise content while managing access and threats. With MaaS360, corporate data is protected by more than firewalls.

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IBM Cloud

IBM Cloud is a high-performance global cloud infrastructure-as-a-service (IaaS) designed to accelerate SaaS businesses and improve bottom lines. A product-as-a-service (PaaS), this solution enables access to 200+ wide-range services e.g. Blockchain, IoT, Voice to Text, Weather, AI, and Watson.

Aspera on Cloud

IBM Aspera is a cloud service enabling SaaS businesses to securely and reliably move files and data workloads of any size while typing hundreds of times faster than FTP and HTTP at any datacenter. Supporting cloud and on-premise infrastructures and all market-leading public clouds, this solution allows customers to collaborate with internal and external users while controlling access to company data.

SPSS Statistics

SPSS Statistics is leading statistical software used to solve a variety of business and research problems. It provides a range of techniques including ad-hoc analysis, hypothesis testing and reporting – making it easier to manage data, select and perform analyses, and share your results. SPSS Statistics offers a base edition with optional add-ons to expand predictive analytics capabilities.

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SPSS Modeler

SPSS Modeler is a leading visual data science and machine-learning solution. Organizations worldwide rely on SPSS Modeler for data preparation,  data discovery, predictive analytics, model management, model deployment, and machine learning to monetize data assets.

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Storage Insights

IBM Storage Insights offers an unparalleled level of visibility across customer storage environments. This IBM solution helps manage complex storage infrastructures in a cost-efficient manner. As a cloud-based service, it enables customers to deploy quickly, save time on storage administration and optimization. It also automates aspects of the support process to enable faster resolution of issues.

Watson Studio Desktop

IBM Watson Studio empowers enterprise customers to simplify the process of experimentation to deployment, speed data exploration, and scale data science operations. This solution helps organizations tap into data assets, injecting predictions into business processes and modernizing applications. This optimizes business value alongside visual data science and decision optimization. It's suited for environments that demand mission-critical performance, security, and governance.

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Why IBM Cloud Aggregators Aren't Your Typical Box Movers

Before cloud computing, distributors in traditional IT sales managed “pick, pack, and ship” services like logistics and credit. This business model's supply chain moved through VARs and along to end-customers.

Cloud and SaaS offerings changed everything. While the dinosaurs of the industry are turning their huge ships, agile competitors are making waves by offering resellers interesting alternatives - including the benefits of partnering with cloud aggregators.

There are two primary success factors when it comes to digital business models like the new IBM partner program.


Get all insights about Distributors and Aggregators to make your choice.

Perks of Partnering with an IBM Cloud Aggregator

Are you ready? 

As an IBM Cloud Aggregator and a cloud platform provider, AppXite delivers its resellers capacities to save time and money with a low-touch cloud environment. The white-label AppXite platform enables configuration, provisioning, billing, and management of subscription services like IBM and gives the freedom to onboard own offerings directly next to it. Automation ensures low transaction cost and keeps your profit high.

AppXite as your aggregator will ensure you get the best-in-market margins and the GTM support to become not only the first but also the leading IBM Cloud Marketplace Provider. 

Book a free go-to-market planning session with our IBM Cloud expert to discuss how to integrate the new distribution model to your company's existing business strategy. 

Start your journey

Fill out the form to initiate your IBM Cloud Marketplace Reseller journey with AppXite as your IBM Cloud Aggregator.